Additive is a post-production studio based in London.
There are bigger companies out there, but that’s not what they’re about. They revel in small… they are Boutique. What matters is that when you deal with Additive you’re speaking to the artist that’s going to work on your project. Too many other post-production / CGI providers leave you talking to the monkey, but with Additive it’s all organ grinders!
Comprising of two talented CG artists / retouchers (Matt and Pete) with over 20 years’ experience between them (Saddingtons, Um CGI and Solid), you benefit from tightly costed estimates (no flashy offices or leggy secretaries, sorry) and the undivided attention of the two key people. Of course they have the support of specialists where needed (character artists, animators, digital sculptors, etc) and are involved with all the most cutting edge medias including the latest Augmented Reality. As a result, Additive can be as big a part of any image solution as you wish.
Clients Additive have worked with include, VCCP, Nissan, McDonalds, Kelloggs, EDF, Smart UK, Nokia, Eurostar, Red Magazine, Intersection, 125 magazine and Wired. Photography Portfolio
Like most of the general public, Florian Geiss is bored when he sees fake looking images in advertising, with unnatural models posing in ways which look over styled and false.
His goal on every project is to create believable situations that everyone can relate to. Positive, captured moments where we immediately know that his camera is close in amongst the action, a part of the energy and the dynamics of the situation. Sometimes his camera is one of a group of friends, sometimes a passer-by but we can always relate to his point of view.
Although Florian’s shots have an integrity that the audience can connect to, his skill is also in the detailed pre-production that he and his team complete. Every detail is considered by Florian... casting, styling, locations, all are brought together according to the requirements of the brief, but at the point of shoot, all these carefully controlled ingredients collide together to create truly special situations full of life and spontaneity.
There is a huge amount of action in Florian’s still work, so it has been a natural progression for him to shoot moving imagery too, often directly alongside his stills work. When creating films, Florian shoots this himself preferring not to delegate any part of the process to other people... photographer, DOP and director simultaneously, and by doing this he creates a very close link between the style of his stills and moving images.
Florian Geiss’ approach continues to be sought out by clients across the globe for many of the World’s biggest international brands. He and his studio are based in Hamburg from where he travels far and wide. Photography Portfolio
Born in Blackpool in the north of England, Gary studied graphics and photography at Liverpool before moving to London, where he is currently based. He produces bold imagery with a distinctive and unique photographic style and quirky sense of humour. His work receives critical acclaim both in the UK and Internationally. In 2009 Gary received awards from the Association of Photographers for his personal ‘Trainspotting’ series, a D&AD for work completed for ‘Think’ road safety, a Scottish advertising award for his recent ‘Bulmers’ campaign, and an Altpic award for his personal ‘Waterpolo’ project. More recently Gary has been commissioned for several moving image projects for clients including Absolute Radio and Giffgaff amongst others. Photography Portfolio
Born in Bellshill, near Glasgow, Scotland, George studied at Blackpool College of Photography before moving to London where he is currently based. George is a multi-faceted talent, equally at home on location or in the studio, working with people, animals, locations or still life.
George’s work receives critical acclaim both in the UK and Internationally. He has three current travelling solo exhibitions (Red Road, Dark and Translocation) in the UK and is a regular exhibitor at many of London's galleries. His work was also shown at the Shanghai International Photography Exhibition in China.
George was awarded the prestigious Gold at The Association of Photographers Awards in 2005 and again in 2010. He was also named International Advertising Photographer of the year at the IPA/ Lucie Awards in New York, and one of Campaign Magazine's Top Ten Photographers. Most recently George has been awarded three Silver Lions at Cannes, a Best in Category at the AOP Awards, a winner at PDN New York, and he was also shortlisted in the Sony World Photography Awards. Photography Portfolio
Jason began his creative path with a background in fine art and graphic design, though from an early age always had one hand on a camera capturing anything and everything that caught his eye.
Following his assisting years in the early 90's Jason moved into the music industry shooting album covers and juggling this with his life as a rock drummer before turning his attentions towards advertising.
Jason's laid back shooting style creates an effortless relaxed atmosphere both in front and behind the camera whether on location or in the studio. He is renowned for capturing 'of the moment' emotions, experiences and interactions. Ironically these images are created with extremely detailed pre-production to control all the elements according to the minutiae of the client’s brief. Having managed every aspect of the shoot, even creating his own sunshine, Jason then allows the action to unfold ascribing roles to models who are coached to act in character .
This approach has enabled Jason to move seamlessly into the Moving Image arena. He often finds himself shooting both stills and Moving Images on the same project. Photography Portfolio
Louis-Jack is an artist based in London, although he does most of his reflecting in the mountains, whilst skiing or rock climbing.
Working primarily in photography and film, his work looks at the value of haptic reasoning, craftwork and the role of the artist in contemporary society. Often achieved through collaboration, his works involve a process of orchestrating a wide range of expertise: from film crews to engineers and luthiers.
Alongside numerous large format photographic series, Louis-Jack's film Gill & Gill is currently in post-production. Gill & Gill, a cinematic visual essay, compares the art of bouldering and letter carving. For more information on current projects please go to ‘News’.
He is also involved in community-based art projects and curates exhibitions through the organisation Sputnik, which he co-founded in 2010. Photography Portfolio
My name is Morten and I am a photographer.
I used to work in advertising as an art director but since 2006 I have been working as a photographer. All my pictures are made with a large format film-based camera from the sixties. The large negatives (4x5") gives the images a richness in detail, depth, colour and texture that you are not able to achive with digital cameras. Large format photography demands a degree of technical preparation and concentration that makes the whole experience a bit different. It keeps me on my toes and makes me perform better.
As an art director I was sometimes disappointed when the finished pictured differed a lot from the original idea. This can easily happen because a photographer has to make a lot more choices than the creatives. An advertising idea is often a very simplified version of the real world. I find that quite generic motifs, people and places that are clean and classic versions of themselves communicate advertising ideas well. Some parks are more parks than others, if you know what I mean. I spend a lot of time trying to find the people and the places that match the original idea and the level of realism/surrealism that the idea demands. Photography Portfolio
I started taking pictures at the age of 15, but I did not really get involved in photography until I was 18 years old. It was at this time, whilst at university that I realised that a degree in Business would not fulfil my creative ambitions. After finishing my degree I assisted for several photographers, finally becoming a full time assistant for the well respected still lifer and all-rounder Christopher Joyce for 18 months. After gaining all the experience I felt that I could with Christopher I freelanced for a year: I saw this as my opportunity to learn as much as I could about the differing techniques and styles amongst photographers. I was extremely fortunate, as my time with Christopher undoubtedly led to a period of work experience with the famed Magnum photographer, Eve Arnold, known to push the boundaries by using just candles to light a shot. This period of my career culminated in 1988 in the setting up of my own studio, shooting mainly still life.
My love of photography has always been inspired by the likes of Ansel Adams, Sebastiao Salgado, Eve Arnold as well as early pioneers such as Frank Hurley and my favourite, Jacques-Henri Lartigue. With this influence in mind, after years of shooting inanimate objects, I realised that I needed to branch out and so it seemed like a natural transition to start shooting more people. This new focus added an extra element and in turn brought my photography back to life. The incorporation of this new dimension appeared to allow me more involvement, and now the shooting of people probably accounts for about 80% of my commissioned work, the rest consisting of still life and locations.
Very rarely do I travel anywhere without a camera and I am at my best when searching for my next image, which could be as simple as some branches on a tree, or cabling in an unfinished house. Many of my pictures have featured in the AOP awards and I was also recently commended for my 'Afro' series in America. My most recent work includes a series of intimate portraits of people, and the dynamic between the sitter and their professions incorporating a post production technique that can add weight, clarity and grittyness to images. My acclaimed “Wanted” series recreates haunting mugshots of American criminals from the 1920s complete with prosthetic scars. I’m passionate about my work and I hope you enjoy my portfolio.
Clients include: HSBC, Barclaycard, Bacardi, Shell, BT, NatWest, BAA, Hewlett Packard, Hovis, Camel Cigarettes, Compaq Computers, O2, Sony, Telewest, Virgin, Playstation, VW, Toyota and Land Rover. Photography Portfolio
Wilson grew up on a farm in rural Australia, sure that he'd become a scientist when he grew up until his mum entered some of his photos in a competition in the big smoke of Melbourne. He won! That led onto a photography degree and work with an ex-London photographer. After 6 months of listening to him talking endlessly about London, he decided it was time to pack his bags.It was 2002.
Wilson assisted a number of top photographers until he went out on his own in 2008. He now shoots for editorial clients, including GQ and Wired and recently shot campaigns for clients as diverse as Toyota, Audi, Barclays, Vodafone, Shell and Nicorette to name but a few. An indefatigable powerhouse of creative energy, he constantly provides his agents with new work, so it is always worth checking back here to see the latest!
Wilson lives in South London with his wife, has a pizza oven in the back garden, and a studio In Bethnal Green. Photography Portfolio
Delicious Diana has been a photographer for 20 years plus; food has been the main focus. She works from her fantastic Notting-Hill daylight studios in West London, also taking on commissions to work from her Cotswolds country home. She works together with a small team of experts in their field to produce stylish and technically skilled work. Clients include Marks & Spencer, McDonalds, Lurpak, Tesco’s, Sainsbury’s, Waitrose, Ryvita, McCains, Carte D’Or, Muller,… in fact just about every major food client out there!… Photography Portfolio
An exotic mix, half Welsh and half Italian and born in South Wales, Eugenio possesses a certain mystery and charm which some people have found endearing.
Eugenio has been at the forefront of still life photography in London for many years now. Meticulous planning and thought are standard with Eugenio's work with years of experience going into each shot Eugenio produces. With a rich and diverse client base including many editorial magazines, Eugenio has shot many advertising campaigns for UK & International clients from his London studio for the last 10 years or so. He has built a wealth of experience shooting a wide range of conceptual ideas from animals to exploding perfume bottles and a variety of alcoholic beverages, he is valued for his technical ability and for being able to produce stunning imagery even under the tightest of deadlines. Photography Portfolio
Marco is one of those rare breeds of photographer, who not only has what it takes to produce beautiful images, but also has an in-depth understanding of his craft.
Fascinated by design from an early age, Marco graduated from London College of Print with Hons in Typography and Design. He has worked at some of London’s top production houses and advertising agencies including TBWA and Grey London, alongside some of the best creative and photographic talent in the world.
Early on he discovered he had a keen eye for composition and a talent for sympathetic retouching. Encouraged by the photographers and art directors he worked with, Marco picked up a camera and the rest is history.
Today he is regularly commissioned by the likes of Hugo Boss, Lucozade, Pantene, Lacoste and Vodafone, both globally and in the UK.
Born in London to a close-knit Italian family, Marco is fluent in Italian, wine and fine foods but also makes a great cup of tea to any pantone colour reference. Photography Portfolio
The lovely Chelsea Bloxsome, a leading London food photographer specialising in high end digital food and drink photography for advertising, design and packaging. Having assisted renowned still-lifer Kevin Summers, she has a graphic eye and stunning attention to detail. Studio & kitchen located in Shoreditch, London. Photography Portfolio
Karen Thomas is a passionate London-based food and still life photographer. Her interest in food precedes her 17 year career as a photographer and also keeps her busy in her own kitchen when she’s not shooting.
From editorial to advertising, Karen has worked with some of the biggest names in food including M&S, Waitrose, McDonald's and Nestlé. A photograph is nothing if the light isn’t right and Karen loves to work with both daylight and studio lighting in order to create atmospheric and beautiful work.
The images Karen is showcasing are from this year's beautiful M&S Christmas press pack. Karen recently shot the new Sushi Daily posters for Waitrose as well as new cheese brochures. Now it’s back to Christmas, but with Waitrose this time, after which Karen starts an exciting new book project. Photography Portfolio